Privacy Policy

Last updated: July 15, 2026

Vino ("we," "our," or "us") operates the askvino.com website and the Vino SMS wedding concierge platform. This Privacy Policy describes how we collect, use and protect your information.

Our role. For guest information handled through the concierge, the wedding host (the couple, venue or planner) is the data controller and Vino acts as a data processor, handling guest data only on the host's instructions to provide the service. The host is responsible for obtaining their guests' consent. For account information and website analytics, Vino is the controller. A Data Processing Agreement (DPA) is available to hosts and partners on request at hello@askvino.com.

1. Information We Collect

Account Information: When you sign up, we collect your name, email address, wedding date, venue name and payment information (processed by Stripe).

Guest Information: Wedding hosts provide guest names, phone numbers, language preferences, dietary requirements, travel details and room assignments. In Vino Wedding Concierge, guests may also provide RSVP status, plus-one details, mailing addresses, dietary requirements, travel details, activity sign-ups or similar guest information by SMS. Vino Wedding Textline is Q&A only and does not collect RSVPs or guest information beyond the messages needed to answer guest questions.

SMS Messages: We process and store SMS conversations between guests and the Vino concierge to provide the service. Messages are stored in our database and are accessible to the wedding host's admin account and to Vino staff for troubleshooting and support purposes.

Voice Recordings & Photos: Guests may voluntarily upload voice messages and photos through token-authenticated links provided by the wedding host.

Usage Data: We collect standard web analytics data including IP addresses, browser type and pages visited.

2. How We Use Your Information

3. Message Monitoring & Processing

All SMS messages between guests and Vino are processed using automated systems, including artificial intelligence technology (Claude by Anthropic), to generate responses. Guest messages are sent to Anthropic solely to generate responses and are not used to train Anthropic's AI models.

Messages are stored in our database. Human review by Vino staff is limited to what is necessary to:

Where we analyze conversations to improve the service, we use aggregated or de-identified data.

Wedding hosts (couple accounts) do not have access to individual SMS transcripts. Only aggregate data (message counts, response times) is visible to couple accounts. Full message transcripts are accessible only to Vino administrators.

4. SMS & Consent

Vino sends SMS messages to wedding guests on behalf of the wedding host. By using Vino, wedding hosts represent that they have obtained appropriate consent from their guests to receive SMS messages. See our SMS Consent Policy for details on guest opt-in requirements.

5. Data Sharing

We do not sell your personal information. We share data only with:

International transfers. The service providers listed above process data in the United States. Where guest or host data is transferred from the European Economic Area, the United Kingdom or Switzerland to the United States, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

6. Data Retention

We retain account and guest data for the duration of your subscription plus 90 days. SMS message history is retained for 12 months after the wedding date. Voice recordings and photos are retained until deleted by the wedding host or 12 months after the wedding, whichever comes first.

You may request deletion of your data at any time by emailing hello@askvino.com.

7. Data Security

We use industry-standard security measures including encrypted connections (HTTPS/TLS), secure database hosting and access controls. Payment information is handled entirely by Stripe and never stored on our servers.

8. Your Rights

You have the right to:

To exercise these rights, contact us at hello@askvino.com.

9. Children's Privacy

Vino is not directed to children under 13. We do not knowingly collect information from children. Guest phone numbers for minors are managed by their parents/guardians through the wedding host's admin panel.

10. Changes to This Policy

We may update this policy from time to time. We will notify registered users of material changes via email.

11. Contact Us

Email: hello@askvino.com
Phone: (800) 509-4579